These tags provide search engines with more information about your page. To make the best of images as an on-page SEO component you should add descriptive alt-text, preferably containing your post keyword. Alt-text helps improve your website’s accessibility and can help visually impaired people benefit more from reading your content. Schema markup is important because it can significantly improve your visibility on SERPs. By providing search engines with additional information, you can help ensure that your content is displayed in a way that is most relevant to users. This can lead to increased click-through rates and improved SEO performance.
Build An Authority Site That Ranks Effortlessly
There is no doubt that Ahrefs is that kid on the block who is an all-rounder when it comes to SEO analyses. This includes making sure that your URLs are discoverable by Google (and other search engine bots) so that they can be indexed. Without identifying crawl errors, your content won’t be discovered and will not rank. To implement schema markup, you can use Google’s Structured Data Markup Helper or JSON-LD, a lightweight linked data format that is easy for humans to read and write. In addition, adding these links specifically helps improve the flow of PageRank on your site.
On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO). Before we dive into the specifics of on-page optimization, let’s answer some basic questions you might have when starting with SEO. Unlock the power of advanced SEO tools and data-driven insights. In the past, on-page SEO has been synonymous with keyword use — and specifically, including a high-value keyword in several key locations on a website.
- This increased visibility can drive more organic traffic to your site, as users are more likely to click on links that are accompanied by an AI Overview.
- For instance, if you have a blog post about your company’s event that took place five years ago and wasn’t really noticeable, it may be a good idea just to delete it.
- Before you can find the right keywords to target, you need to understand who is searching for them.
- Redirects create extra server requests, which increase loading times.
- Which showed me all of that site’s broken external links at the time.
- And in this checklist we’ll show you how to quickly find relevant keywords that your potential customers search for.
What makes an effective meta description?
Titles SEO Anomaly tell both visitors and search engines what they can find on the corresponding pages. Your website page titles (also known as title tags) are one of the most important SEO elements. If you’re unsure how to get started, we’ve built this on-page SEO checklist to help guide you.
Meta Tags SEO Guide: How To Use Meta Tags Effectively
Dropping your main keyword within the first 100 words will help Google to understand what your content is about. But a keyword like “esports earnings” is definitely one you should be targeting since it’s got low competition and some really high search volume. Well, before thinking of where and how often to use keywords, you should start by doing keyword research in order to determine which keywords to use. If you’re going to go down the AI route, just bear in mind that – as with any type of content – it needs to be useful if it’s going to rank well. And if everyone uses the same AI content, it might still end up being duplicate content.