For example, you might have noticed that Backlinko posts feature a handy table of content. You also want to structure your page so it’s easy for people to find what they’re looking for. The #1 thing you can do to improve your above the fold area is to push your content to the top.
How to Rank Higher on Google in 2025: The Latest SEO Strategies for Better Search Visibility
When adding the links, use relevant anchor text to give Google and users a hint on what the target page is about. This is how we improved the rankings of our post, which initially included step-by-step instructions. The easiest way to check your website’s keyword rankings is to use a rank tracker tool. I’ll use Semrush in this example, but you can use your favorite tool. The first step for ranking higher on Google is to decide which keywords to work on.
With a bit of creativity, you can turn a dull spreadsheet into an engaging visual tool. But what if you want to handle ties or make your rankings more dynamic? At the heart of any ranking system in Google Sheets is the RANK function. This handy little function allows you to rank numbers within a list, making it perfect for sorting data by importance or preference. That said, Google still recommends adding video markup for embedded videos, even if they’re hosted on YouTube. Learning how to make YouTube videos that people love is beyond the scope of this guide.
- The image won’t appear in the blog post itself, but it will still be attached to that post and indexable in search results.
- That’s because you can optimize your page in about 2 minutes.
- It’s a small step that can save a lot of time in the long run.
- However, these companies have been around a long time, and I don’t expect them to go anywhere.
- So it’s to your advantage to ask for reviews and respond quickly to them.
If we check that URL with Google’s Structured Data Testing tool, we see that there’s no VideoObject markup on the page. Look for pages where you have a relevant and useful video on a similar topic, then embed that video on the page when and where it makes sense. However, Google has said they’re planning to introduce support for other videos soon.
If you’re ready to take your ranking skills to the next level, consider exploring Google Sheets add-ons and scripts. These tools can extend the functionality of Sheets and automate more complex ranking processes. Using helper columns is a straightforward way to keep your rankings up-to-date without having to manually adjust your formulas. It’s a small step that can save a lot of time in the long run. Ranking can become even more powerful when you make it dynamic.
When done correctly, your research up to this point should help you create a page that thoroughly satisfies a user’s query through complete content. If we wanted to rank for this keyword, we would be wise to create content that delivered on these elements. We would learn even more from diving into the individual pages themselves.
Focus on local SEO
In fact, according to Google, simply increasing the load time of a page from 1 second to 3 seconds increases the bounce rate by 32%. In fact, for the next year, we had more site visits to that blog post than to any other page on our site (including our homepage). For a big site like Hootsuite, increasing their domain authority from 91 to 92 is a pretty monumental accomplishment. A new website, on the other hand, SEO Anomaly can get their domain authority from 1 to 2 almost without even trying. Some content marketers place too much weight on keyword volume.
Google has not indicated that having a verified page will increase your rankings, however, it does show that you are authentic. A Facebook Business page is for your business, your fans will like your posts and you have no limit on the number of likes on your page. Use a template to suit your business, create video content, whether it is live, pre-recorded or the new premier option. Use advertising to attract your target market, Facebook messenger bots and much more. Creating a ranking system in Google Sheets is a fantastic way to organize and analyze data efficiently.
Regular updates and alignment with Google’s E-E-A-T guidelines (Experience, Expertise, Authoritativeness, Trustworthiness) are also crucial. Remember, it’s not just about the quantity of backlinks but also the quality. Focus on obtaining links from authoritative websites that are relevant to your industry or niche. By incorporating these keywords strategically throughout your content, you can increase the chances of appearing in search results.