(I just hyperlinked the word, “hyperlink” to Wikipedia in the previous sentence…cool, huh?). These links are Google’s way of knowing that something is being talked about and is potentially important. The more “votes” or links that a site gets, the higher it is likely to rank. So, be sure to at least mention the keyword you are trying to rank for in Google in your article.
Why Are Keyword Rankings Important?
Tools like Serpple stand out as affordable solutions, enabling you to track keywords without breaking the bank. They support multiple client management, making it easier to handle various projects efficiently. Analyze performance and adjust your approach to stay competitive. Whether you track it yourself or work with an expert, data-driven decisions lead to higher rankings and more customers.
If for some strange reason you don’t have HTTPS yet, make it a priority to get an SSL certificate in 2024 to authenticate the identity of your website. After all, it shouldn’t be just about appeasing the search engines, but also about keeping your users safe. The fact that Google will reward you for this extra measure is merely a nice gesture. It can sometimes be easier to get a post to move from position nine to position four than from, say, page nine to page four. Not only that, but the former will drive a much bigger increase in traffic than the latter.
You simply enter a keyword, and the tool will analyze what’s showing up in Google’s top results to provide recommendations for SEO-friendly content. Export keyword data from Google Search Console and landing page traffic (organic and total) from Google Analytics. Without a solid understanding of your baseline keyword performance, you won’t know how far you’ve come and how much you’ve improved. The first (and probably the most obvious) place to start is measuring your rankings. In Google’s unending quest to provide better results to searchers’ queries, its algorithm is updated thousands of times every year. Firstly, Google dominates the search engine market, with more than 85% of global traffic and 270 million unique visitors in the U.S. alone.
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In such a way, Google started testing security aspects as a part of ranking factors in 2014. After multiple tests, the company decided to utilize a secured connection as a ranking signal. If your competitors rank high on SERP, you can check what keywords they are using. Most SEO tools let you input the rival’s link and show precise information on it. Accordingly, create content that is useful, relevant, and in-depth (what Google actually values). That makes users stay on your page without making any additional queries.
On-page SEO is largely about using keywords (search terms you want to rank for) strategically. For example, Google sometimes displays an AI Overview at the top of search results. Focusing on keywords with a 0% to 29% (very easy to easy) PKD % can be an effective way to rank higher on Google Search.
Refer to our detailed guide on the top 15 Google ranking factors to understand them and achieve and maintain high search engine rankings. But except for making users’ journey seamless, the load speed is among Google ranking factors. Nowadays, the search engine takes into account both desktop and mobile versions when calculating the speed. When influencers or experts mention or link back to your website in their articles or social media posts, it can significantly improve your search engine rankings. One of the best ways to attract natural backlinks is by creating compelling and shareable content.
We simply looked at the average loading speed across the entire domain. Whether comprehensive content directly impacts rankings is unclear. Perhaps not surprisingly, we discovered that pages with the highest number of total backlinks tended to rank best in Google.
- Getting backlinks from multiple different sites appears to be important for SEO.
- You can create content that aligns with audiences’ searches, ultimately improving your chances of ranking higher on Google and attracting more organic traffic to your site.
- Make sure to avoid unnecessary fluff and distractions between instructions where possible.
- These tools can help ensure that your website meets web accessibility standards.
- Acquiring backlinks from other websites is one of the important ranking factors.
Start by identifying priority keywords that resonate with your target audience. Regularly monitor your rankings and analyze competitor strategies. Utilize the insights gained to refine your content and enhance on-page SEO factors like meta descriptions and heading tags. Make sure your site is easy to navigate, with a clear structure. Optimize loading speeds to reduce bounce rates and keep users on your page longer. A well-structured site can improve time on page and increase conversion rates.
Alex Chris is a digital marketing consultant, author, and instructor. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc Degree in eCommerce SEO Anomaly and has consulted with Fortune 500 companies in different industries. He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.